We are lifelong learners. We believe knowledge operates as a door to new opportunities. It is easier to stick to what information we have and defend our egos than it is to stay open-minded to new information and be comfortable with being wrong. We want our team to feel curious more than we want them to feel right. Mistakes are catalysts to growth and so we encourage taking calculated risks so long as they come with learning. If they happen to come with some wins as well, that’s a win-win.

We do not believe in pointing fingers, assigning blame or obsessing over mistakes. We believe our time is best spent focusing on the path forward that leads to the greatest good. That starts with acknowledging one another regularly for the great things we have noticed them accomplish. We focus on getting to the right path instead of avoiding the wrong path. We are humble optimists. We believe in acknowledging the gifts in others and ourselves, and using it as a guiding light forward.

We are people with purpose. We believe pursuing our passions is more than a nice-to-have, it’s a requirement to quality of life. Do what you love, reach for the stars, and change the world. We know where we’re going, and we’re excited to get there.


We are advocates for the betterment of humankind. We believe in empowering others and moving the world forward through compassion and collaboration. We want to help as many people as possible. This value is meant to remind us that there are things bigger than ourselves and that we need to do our part in it. We use this value to keep our egos in check and focus on what matters.

We are fearless contenders. We believe in hard work and perseverance on our journey to achieving the impossible. Embrace your hunger for progress. Indulge in your thirst for solutions. No matter what you do, don’t stop until you get there.

A great day begins with a great night. We're creating the world's first sleep lab in a mask designed to help measure, control, and improve sleep.

Bía Neuroscience

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