Graça Trigueiros is a marketing professional specializing in digital strategy, change management, and communication with a strong human touch. They served as the Digital Marketing Manager at BIAL from 2021 to 2024, leading global digital strategies across multiple markets and fostering innovation. Graça has held various positions, including Digital Product Manager and Digital Analyst, where they developed targeted digital campaigns and analyzed consumer behavior. They hold a Master's degree in Marketing from Universidad Carlos III de Madrid and an MBA in Organizational Happiness from Happiness Business School.
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