We were founded on the vision and belief that data analytics shouldn’t be complex and should directly inform decision-making and strategic thinking – so Business Intelligence And Strategy (BIAS) was formed in 2005. 

For many, the journey to transform data into tangible value seems complex and costly. Our mission is to help simplify this end-to-end process for the benefit of businesses, workers, communities and citizens across the globe. 

We are passionate data & analytics evangelists who work closely and collaboratively with our customers to deliver value from the burgeoning data ecosystems by harnessing the power of people, processes, innovation and artificial intelligence (AI).

- Our role is to act as data & analytics translators to explain the value that can be harnessed for all parts of the enterprise by creating data pipelines that are ready for advanced analytics and business insights.
- We offer a full-service technology consultancy leveraging digital solutions to simplify your operations and transform your operating models.
- We collaborate closely with our clients to deliver experience-led end-to-end outcomes from strategy, design, implementation, knowledge transfer and ongoing support.
- We utilise industry leading technologies and intelligent automation to deliver and support your digital and people strategies.
- We are Data Literacy advocates ensuring the human workforce can adopt and benefit from digital investments.

We believe in developing lasting relationships with our clients to support them as their businesses grow and change.  Look at what our customers think of us
 - "Just a big thank you from myself, I have learnt a lot and I hope that we keep working with you for many years to come. You are the true experts in PBI!"
 - "We have successfully deployed our new platform into the first area of our organisation, it’s the start of an exciting journey of development for our business and our customers."



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BIAS - Business Intelligence and Strategy

BIAS - Business Intelligence and Strategy's headquarters in Loughborough, United Kingdom

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Martin Jacklin

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