Mathilde Demoen

Mathilde Demoen is a seasoned marketing professional with extensive experience in trade and retail marketing across various companies in the outdoor and consumer goods sectors. Currently serving as Trade Marketing Manager at BIBS since August 2022, Mathilde previously held the position of Environment and Marketing Coordinator for Patagonia in France and Iberia, where responsibilities included managing local environmental initiatives and coordinating PR efforts. Earlier roles entail significant positions at Columbia Sportswear as a Retail Activation and Communication Specialist and at Salomon as an In-Store Marketing Specialist, where Mathilde developed consumer journeys and creative marketing campaigns. Mathilde’s career began with positions at LA HALLE and Rip Curl Europe, contributing to new business development and retail marketing initiatives. Educational qualifications include a Master II in International Sales and Retail Marketing from Rennes School of Business and additional master's degrees in International Retail Management and International Marketing.