Abner Pizzo is an accomplished marketing and e-commerce professional with extensive experience in leading teams and driving revenue growth across various sectors. Currently serving as the Marketing and E-commerce Director at BIC, Pizzo successfully restructured the trade marketing department and implemented effective B2B, B2C, and DTC e-commerce strategies. Prior roles include Head of Sales and Category Marketing at Associated British Foods plc, where a significant increase in gross margin was achieved, and various management positions at PepsiCo, including National Trade Marketing Manager and National Sales Manager, overseeing substantial revenue growth and complex trade marketing initiatives. Pizzo’s educational background includes a Master's degree in Business Administration from the University of São Paulo and an MBA in Marketing Engineering from Université Pierre Mendès-France.
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BIC
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A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.