Alix Dufour is a seasoned marketing and brand management professional with extensive experience across various sectors. Currently serving as the Global Brand Manager for BIC's Art & Culture division since July 2022, and as the Art & Wine Program Lead at Château de Ferrand since January 2022, Alix focuses on integrating art into brand strategies. Previous roles include Head of Marketing and Commercial Performance for the "Food" Unit at United Kitchens and Customer Success Executive at Winnow. Alix has also held marketing positions at Deloitte and MyVision Global, demonstrating a strong capability in both strategy development and operational execution. Educational credentials include a Global Masters in Management from London Business School and Fudan University, as well as a Bachelor of Arts in Economics from McGill University.
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