Casey B.

Casey B. serves as Global Brand Manager for Innovation & Portfolio at BIC, overseeing strategy for retractable ball pens and pencils, with a focus on innovation and sustainability. Prior experience includes Global Brand Manager for Häagen-Dazs at General Mills, where leadership of cross-functional teams developed global innovations, and Global Innovation Manager at Avon, managing end-to-end innovation for fragrance brands. Academic credentials feature a Bachelor of Arts in Music from the University of Oxford, complemented by Mini MBA programs in Marketing and Brand Management. Skills encompass project management, brand strategy, and communication development, supported by a history of collaboration with diverse stakeholders.