• BIC

CF

Ciprian Frates

General Manager Asia

Ciprian Frates is a strategic and commercially driven General Manager with over 20 years of leadership experience in the FMCG sector across Asia and Europe. Throughout their career, Ciprian has led full P&L responsibilities for 20 countries at BIC, achieving a remarkable 54% sales increase and establishing high-performance teams. They possess expertise in route-to-market strategies, distributor management, and driving commercial transformations, with significant roles at Mondelēz International, Interbrands, and BIC. Ciprian is passionate about creating sustainable business models and empowering teams, and is currently open to new challenges in FMCG, personal care, and consumer goods. Ciprian holds an Executive Management degree from BiC University and a Company Management degree from Spiru Haret University.

Location

Dubai, United Arab Emirates

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