Eric Jackel has over 25 years of experience in sales and business development, primarily at BIC since November 1998. In the role of Senior National Account Manager for Walmart, Eric directs strategic channel plans and drives superior customer engagement through data analysis and effective trade fund management. Previous positions include managing significant accounts such as Target, Walgreens, and CVS, achieving over $100 million in annual sales for key product categories. Notable accomplishments include exceeding budget goals from 2010 to 2013. Eric holds an MBA in Marketing from the University of Michigan and a BA in Marketing from Western Michigan University.
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