Giada Canestrelli

Giada Canestrelli is a seasoned marketing professional with extensive experience in managing product lines and driving marketing strategies for leading companies. Currently serving as a Senior Marketing Manager at BIC since July 2016, Giada's responsibilities include defining marketing plans, managing budgets, and launching innovative products, notably the first BIC Erasable Pen. Previous roles include Business Development Manager for Mass Market and Senior Product Manager at L'Oréal, where Giada successfully launched Garnier micellar water and coordinated marketing efforts across multiple brands. Additional experience includes serving as a Category Manager Assistant at Ferrero International, contributing to the European recovery strategy for Kinder Surprise, and early roles in business development and category management. Giada's academic background features a Master of Science in Marketing Management from Università Bocconi and an IMBA in International Economics from Shanghai Jiao Tong University.