Haley Bentham is an Influencer Marketing Manager at BIC, focusing on influencer marketing, partnerships, and affiliate programs for the company's Skin Creative house of brands. Achievements include an impressive 89% increase in Q1-Q2 impressions and a 28% rise in ROI for Q3-Q4. Previously, at Inkbox, Haley held roles as Creator Marketing Specialist and Creator Marketing Coordinator, where contributions led to an average of 30 content captures and 16 million impressions per quarter for influencer campaigns. Earlier experience includes a position as Influencer Marketing Coordinator at Girlfriend Collective, and content creation and social media management roles at Exclaim! Media, OASSIS Benefit Plans, Humber College, and Franklin Horner Community Centre. Educational credentials include a Bachelor of Arts in English Language and Literature from Queen's University and a graduate certificate in Professional Writing and Communications from Humber College.
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