James Cheng

James Cheng is a seasoned marketing professional with extensive experience in business development and customer marketing across various sectors. Since April 2013, James has served as the Customer & Brand Marketing Manager for Stationery at BIC, where responsibilities include integrating brand strategy and marketing with customer strategies for major Canadian retailers. Previous roles at BIC included National Business Development Manager, focusing on customer marketing across a wide array of channels, as well as Customer Marketing Manager for various market segments. James has also worked at Procter & Gamble in various marketing and business management roles, particularly with the Wal-Mart account. Educational qualifications include an MBA in Finance and Arts & Media from York University, along with degrees in Mathematics and Economics from the University of Waterloo. James has also gained international academic experience through exchanges in Singapore and Taiwan.