Keith Last

Keith Last is an experienced marketing professional currently serving as Marketing Director at BIC since February 2024. Previously, Keith held the position of Head of Marketing and Commercial at Rocketbook from April 2022 to February 2024 and returned to BIC as Marketing Director from September 2013 to April 2022. Earlier career roles include Brand Manager at LEGO Systems Inc from June 2009 to September 2013 and Manager of Business Operations at the United States Tennis Association from May 2004 to August 2007. Keith also completed an MBA in Marketing/Strategy at Yale School of Management between 2007 and 2009, and holds a BBA in Organizational Management and Marketing from Emory University, earned in 2002. Additional experience includes an internship in New Product Development at American Express in 2008 and a role in marketing for NYC2012 from August 2002 to April 2004.