Laura Négron

Laura Négron is an experienced Category Manager and Marketing professional with over 12 years in the industry, specializing in category management and trade marketing. They have held various roles, including Customer & Category Development Manager at Ferrero and Category Manager Iberia at BIC, where they blended market analysis with strategic planning to drive brand growth. Laura's background includes a Master's degree in Business Administration from La Rochelle Business School and a Master's degree in International Business from Munich University of Applied Science. They began their career as a Department Manager Assistant at Carrefour and have worked with notable firms like Unilever and Bonduelle, showcasing versatile expertise across multiple sectors.