Liam Bishop

Liam Bishop is an accomplished Ecommerce Sales Manager for BIC in the UK and Ireland since May 2021, responsible for the go-to-market strategy and leading cross-functional teams to maximize brand opportunities within the Ecommerce channel. Prior to BIC, Liam served as Strategic Account Manager for Pentland Brands, focusing on revenue growth for brands such as Lacoste and Kickers within the SD Group and managing the Pentland Footwear business on Amazon EU. Earlier experience includes a role as UK National Account Manager at Mitre Sports International, where Liam managed key retail accounts like Amazon, Argos, and Sainsbury’s, and began a career in customer service with Prostar Sports Ltd. Education includes training from Wakefield Sports College and Normanton Freeston Business & Enterprise College.