Luke Jones is a highly experienced marketing professional currently serving as the Senior Marketing Manager at BIC since December 2021. In this role, Luke heads the marketing functions for 'Human Expression' and 'New Categories', significantly contributing to record commercial performance and market share. Previous roles include consultancy at Hawkins & Brimble Ltd and several positions at Imperial Brands PLC, where Luke excelled in brand strategy, sustainability initiatives, and global marketing for high-revenue brands. Educationally, Luke holds a Master of Science in Global Economy and Development from the University of Bristol, along with various studies in Chinese language and business.
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