Mark Campbell is a seasoned professional with extensive experience in revenue growth management and analytics across various sectors. Currently serving as Senior Manager, Global Revenue Growth Management at BIC since January 2022, Mark leads initiatives in portfolio strategy and pack price architecture. Previously, Mark held multiple roles at Molson Coors Beverage Company from June 2016 to January 2022, including Pricing and Revenue Sr Manager for Export & License EMEA & APAC, where Mark implemented revenue growth management frameworks and processes. Additional roles at Molson Coors involved driving growth in the on-premise channel and managing data analytics. Mark's career began at CGA Strategy from February 2011 to May 2016, progressing from Analyst to Senior Account Manager, and includes experience as Assistant Manager at Lucozade Powerleague. Mark holds a Bachelor's degree in Business Studies from Sheffield Hallam University.