Martin Faure is an accomplished Key Account Manager with extensive experience at BIC since January 2013, overseeing accounts in France and Benelux. Key responsibilities include negotiating volumes and merchandising for various seasonal operations, driving revenue growth through targeted actions, and analyzing market performance. Previous roles at BIC encompassed Chef de Produit for the European lighter market, where annual marketing plans and digital strategies were developed, and Trade Marketing Manager for the UK & Ireland, focused on enhancing product visibility and strategic planning. Early career experiences include marketing assistance at Groupe SEB and sales representation at Stirrings. Martin Faure holds a degree in International Marketing Management from TBS Education and has pursued additional studies at SGH Warsaw School of Economics.
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