Mélanie Bich

Mélanie Bich is a skilled professional in digital and e-commerce management, currently serving as the Digital & E-commerce Manager at BIC since May 2021, where responsibilities include leading a team and implementing e-commerce strategies based on market insights. Prior to this role, Mélanie spent over five years at JCDecaux in various capacities, including Team Leader and Senior Key Account Manager, managing significant clients during the COVID crisis and developing sales strategies. Mélanie's career began with internships that provided foundational experience in sales and marketing across several companies, complemented by a strong educational background in business administration from HEC Montréal and other prestigious institutions.