Michael Sinclair is an experienced executive with a strong background in general management and business strategy, currently serving as General Manager for BIC Nordic and BIC East Africa since March 2014. Sinclair has extensive oversight of sales, marketing, customer service, human resources, finance, and supply chain operations, being accountable for the subsidiary's financial performance. Previous roles include Regional Manager for Central & East Africa, focusing on market development across 15 countries, and Sales & Trade Marketing Manager for BIC Graphic in South Africa. Prior to BIC, Sinclair held key positions at Nestlé Nespresso SA and Hotel Amenities Suppliers (Pty) LTD. Michael Sinclair earned a Bachelor of Commerce degree in Marketing Management from the University of South Africa.
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