Michal Strojny is a seasoned professional in account management with extensive experience in the fast-moving consumer goods sector. Currently serving as a Senior Key Account Manager at BIC since October 2013, Michal has progressed through various roles, including Key Account Manager for modern trade and traditional trade channels. Prior experience includes a tenure at Coca-Cola HBC, where responsibilities spanned market development in the HoReCa sector and retail, focusing on sales goals, client negotiations, and promotional activities. Michal began the career at Ogólnopolska Sieć Biuroserwisowa OSSA as a Sales Representative. Academic qualifications include a Master's degree in Logistics from Uniwersytet Ekonomiczny w Katowicach and a Bachelor's degree in Tourism and Hospitality Management from Akademia Wychowania Fizycznego w Katowicach.