Rob Ruffell is an experienced sales professional with a strong background in account management and business development. Currently serving as Sales Manager for Modern Retail at BIC since June 2016, Rob Ruffell has previously held various roles including National Account Manager across multiple retail channels and was responsible for managing key customer portfolios. At Lion from May 2012 to June 2016, Rob Ruffell focused on the Melbourne On Premise market as a Key Account Manager while also contributing as a Business Development Executive. Earlier experience as Business Development Manager at NutrientWater showcased Rob Ruffell's ability to generate new business and enhance sales in target markets. Rob Ruffell holds a Bachelor's degree in Sport Science and Business from the University of Chester, obtained in 2006.
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