Serra Ergur

Serra Ergur is a Product Manager at BIC, focusing on the Lighters and Shavers categories in Turkey since March 2024. Responsibilities include supporting strategy implementation, utilizing Nielsen data for brand performance analysis, and coordinating marketing materials. Prior to this, Serra worked as a Brand Executive at MM Group, managing marketing activities for global niche brands, and as a Regional Category Specialist at Oriflame Cosmetics, where efforts included category strategy development and portfolio management. Additional experience includes roles as a Regional Pricing and Business Intelligence Analyst at Oriflame, a Business Support Coordinator at Medtronic, and traineeships at TotalEnergies. Serra holds a Bachelor’s Degree in Business Management from King's College London and completed high school at The Koç School and Özel Saint Benoît Fransız Lisesi.