Sofia Reis Moreira

Sofia Reis Moreira has extensive experience in sales and trade marketing, currently serving as Sales Manager for MMM Spain and E-Commerce IBERIA at BIC since July 2009. Prior to this role, Sofia held various positions within BIC, including National Account Manager and Trade Marketing Manager for Iberia, managing key brands and leading marketing initiatives. Earlier experience includes working as Trade Marketing Manager at Reckitt Benckiser, where responsibility spanned brand management and trade strategies for notable products. Sofia's career began at Flamagas as a Product Manager and includes a foundation in commercial consulting at CMT ESPAÑA. Academic qualifications include advanced training in sales and negotiation from Esade and The Gap Partnership, as well as a Master's in Commercial and Marketing Management.