Vivek Lulla is a seasoned business development professional with extensive experience in the consumer goods sector, currently serving as Senior Manager of Business Development at BIC since 2022, where responsibilities include leading global initiatives for BIC Blade Tech and focusing on B2B partnerships in blade technology. Prior to this role, Vivek held the position of Director of International Business Development at PPI Beauty, successfully managing B2B businesses in the LATAM and APAC regions. Additionally, Vivek served as Senior Manager of International Business Development at Edgewell Personal Care, developing strategies to expand brand opportunities in emerging markets. Previous experience includes founding ATG China and managing a clothing manufacturing company while navigating the complexities of the Chinese business environment. Vivek holds an MBA in Strategy and Global Business and a BS in Marketing from Rutgers Business School.
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