Guillermina Coto

Guillermina Coto is currently the CMO at Bidcom and has previously held leadership roles at Falabella, Banco Galicia, and Mercado Libre. With a background in digital marketing and sales, they have coordinated marketing efforts across Latin America and developed strategies for demand generation and user retention. Guillermina's career began at Comunia Asociación Civil and Nueva Comunicación, where they honed their skills in public relations before moving into more strategic marketing positions. They hold a Bachelor’s degree in Information Sciences from Universidad Austral and additional postgraduate qualifications in e-business and executive training.