Chris Reid currently serves as the Regional Business Development Manager for Scotland and Northern Ireland at Biffa, a position held since August 2021. Prior to this role, Chris was a Senior Sales Executive at Eastern Western Motor Group from November 2014 to August 2021, where exceptional performance was demonstrated by achieving 150% of sales targets, alongside expertise in finance and income and experience in B2B sales. Chris's career began at ALDI Stores, where a decade-long tenure as Store Manager from November 2004 to October 2014 was marked by managing a team of 40, driving 10 years of sales growth, and overseeing an 8-digit turnover. Education was completed at Portobello High School from 1995 to 2001.
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