Karen Walker

Karen Walker is an experienced marketing professional with a strong background in customer acquisition and demand generation. Currently serving as Head of Demand Generation at Biffa since June 2021, Karen previously held pivotal roles at Charles Tyrwhitt, where responsibilities included leading acquisition strategies for multiple international markets and optimizing digital marketing efforts. Prior experience includes Head of Customer Acquisition at Laithwaites Wine, where Karen successfully managed a substantial budget and a team to meet acquisition targets, and roles at ESPA International, Harlequin Mills & Boon, and GUS PLC that focused on direct marketing and customer retention strategies. Karen holds a Diploma in Direct Marketing from the Institute of Direct and Digital Marketing and a Business BSc from Manchester Metropolitan University.