Big Communications
Alejandra Vecchini is an accomplished account director with extensive experience in managing high-profile clients across various industries. Currently serving as Account Director at Big Communications since September 2021, Alejandra previously held the same title at AppVault and worked as an Account Supervisor at Wunderman Thompson, where responsibilities included strategic account management for prominent clients such as Baylor Scott White Health and Samsung. Earlier experience includes consulting for the American Heart Association on the "Healthy Living" initiative, leading communications for the Ford Motor Company team at Burson-Marsteller, and managing marketing and public relations for international artists at Sony Music Entertainment. Alejandra holds degrees in Communication Sciences from Universidad de Monterrey and in Managerial Communications from Universidad del Sagrado Corazón.
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Big Communications
Big is a Birmingham-based independent, integrated communications agency that uses creative and an earned media mindset to drive business results. A past recipient of AdAge’s Small Agency of the Year Award, the agency’s diverse client list includes national, regional and local companies in automotive, financial services, government and public affairs, manufacturing and retail, and healthcare.