TLDR: You are losing money if you are managing prebid yourself, outsourcing, or using a Saas vendor. There is a better way. Big Crunch does everything the other major platforms do, and more, in one place, at a fraction of the cost. 

Big Crunch is a new platform built to give every publisher the tools, control, and support to bring monetization in-house and recapture a significant share of their revenue.

Publishers today are getting crushed under the weight of complexity: too many vendors, bloated costs, and tools that are hard to use and overpriced. We’ve been on both sides. Our team includes the owners of Snopes and TVTropes (who also turned Salon around from near-bankruptcy to profitability). Before Big Crunch, we built an ad management platform that handled $150M+ in annual programmatic revenue and monetized some of the internet’s most well-known media brands. We sold that to a major SSP, and now we’re back with something better.

Big Crunch is built to replace outdated systems with something smarter, faster, and more cost-effective. It's flexible but keeps you on rails. Always up to date, fully supported, and backed by real strategy to help you grow.

What we’ve built:
• Everything in one place: Prebid config, ad unit management, lazy loading, dynamic flooring, traffic shaping, data graph, integrations, and more.

• Next-gen analytics: Comprehensive real-time analytics for editorial, ad ops, yield optimization, troubleshooting, and testing.

• Simplified execution: Built so any site owner or ad ops team can run the best possible stack. No engineers required. AI  powered reviews analyze your data and deliver actionable insights. 

• Streamlined implementation : Go live in hours, not days. Switching from any Prebid setup is fast and fully supported.

• Pricing to grow your bottom line, not ours: $0.01 CPM on impressions. No long-term contract. 

Whatever you’re using now is likely costing you far more than it should. Big Crunch is here to change that.

Big Crunch

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