Big Machine Records is an American independent record label, which is distributed by Universal Music Group and specializes in country and pop artists.

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Big Machine Label Group

Big Machine Label Group's headquarters in Nashville, TN, United States

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Mike Craft

Andrew Kautz

Ashley Sidoti

Sandi Borchetta

The Marketing and Digital Strategy team at Big Machine Label Group is responsible for developing and executing innovative marketing campaigns that promote the label's country and pop artists. This team leverages digital platforms and data analytics to enhance brand visibility, engage with fans, and drive revenue through effective promotional strategies, including video production and radio promotion. By collaborating across various roles, they ensure a cohesive approach to reaching both domestic and international markets.

Marketing and Digital Strategy

The Leadership Team at Big Machine Label Group is responsible for strategic decision-making and overall management of the label's operations. This team guides the company's direction in artist development, marketing, and financial strategies, ensuring alignment with industry trends while fostering creativity and innovation across the label's diverse roster of country and pop artists. Their collaborative efforts drive growth and enhance the brand's presence in the competitive music landscape.

Leadership Team

This department focuses on developing and implementing strategies to promote products and services through digital channels.

Digital Marketing

The Creative Services team at Big Machine Label Group is responsible for developing and executing innovative visual and branding solutions that enhance the label's artists and musical projects. This includes designing album artwork, promotional materials, and digital content, as well as managing creative production processes. The team collaborates closely with artists and other departments to ensure cohesive branding that resonates with fans and aligns with the label's vision.

Creative Services

The Finance and Accounting team at Big Machine Label Group is responsible for managing financial operations, including budgeting, forecasting, and financial reporting. They oversee accounts payable and royalty accounting to ensure accurate and timely payments to artists and vendors. This team plays a crucial role in analyzing financial performance and supporting strategic decision-making within the organization.

Finance and Accounting

This department oversees artist and repertoire processes, managing relationships and project strategies for talent development.

Big Machine Label Group

Org chart

Teams

Marketing and Digital Strategy

Leadership Team

Digital Marketing

Creative Services

Finance and Accounting

A&R Management

Offices

Big Machine Label Group

Org chart

Teams

Marketing and Digital Strategy

Leadership Team

Digital Marketing

Creative Services

Finance and Accounting

A&R Management

Offices

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