Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.

Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.

With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

We are The Experience Network.

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Big Red Group

Big Red Group's headquarters in Sydney, Australia

David Anderson

Toni Westlake

Head Of People & Performance

Ashleigh Saad

Jemma Fastnedge

Simon Trevaskis

The Technology and Product Development team at Big Red Group is responsible for designing, developing, and maintaining the company's industry-leading platform and software products. This includes the creation and enhancement of user-friendly marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ. The team ensures a seamless experience for both customers and experience operators, leveraging data analytics and quality assurance practices to provide innovative solutions and improve the overall performance and reliability of the platform.

Technology and Product Development

The Marketing Team at Big Red Group drives the strategic promotion and visibility of our extensive experience network. Comprising roles like Senior Digital Content Executive, Performance Marketing Managers, and a Head Of Brand & Marketing, the team is responsible for crafting compelling content, optimizing performance marketing campaigns, managing social media and affiliate partnerships, and enhancing brand recognition across platforms like RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Their united efforts ensure that Big Red Group's mission to prioritize experiences over material consumption resonates with a diverse audience, ultimately supporting the company's goal of facilitating an experience every second by 2030.

Marketing Team

The Leadership Team at Big Red Group oversees the strategic direction and overall management of the company. Comprised of the Chief Sustainability Officer, CEO, and Chief People Officer, this team is responsible for driving sustainable growth, fostering a strong organizational culture, and steering the company toward its goal of delivering an experience every second by 2030. They ensure alignment across the organization, promote innovation, and uphold the company's commitment to prioritizing experiences over material consumption.

Leadership Team

The People and Culture Team at Big Red Group is dedicated to fostering a positive and inclusive work environment that aligns with the company's mission to "shift the way people experience life." This team focuses on employee engagement, talent development, and organizational culture. They implement HR strategies and initiatives to attract, develop, and retain top talent, ensuring that all team members are empowered and motivated to contribute to the company's success.

People and Culture Team

The Sales and Customer Relations team at Big Red Group focuses on fostering strong partnerships with experience operators and ensuring customer satisfaction. This team drives sales activities, manages business-to-business relationships, and provides support across multiple channels to enhance the user experience. Their goal is to boost the reach and impact of Big Red Group’s extensive marketplace offerings, aligning with the company’s mission to prioritize 'stories over stuff.'

Big Red Group

Org chart

Teams

Technology and Product Development

Marketing Team

Leadership Team

People and Culture Team

Sales and Customer Relations

Offices

Big Red Group

Org chart

Teams

Technology and Product Development

Marketing Team

Leadership Team

People and Culture Team

Sales and Customer Relations

Offices

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