Neil Cassie

Neil Cassie is the Owner of The Cassie Partnership, an Organisational Behaviour Consultancy established in 2001 that focuses on bridging the gap between organizational purpose and management behavior. Currently, as Director of Brand & Strategy at Babingtons Blends since 2021, Neil works to expand the legacy of the historic brand by promoting its premium tea range. Neil has held influential positions, including Director of Brand Planning Worldwide at Leo Burnett and Head of Planning at Gold Greenlees Trott, where they shaped successful campaigns for major brands. Additionally, Neil serves on the Advisory Board of BIG Transform and acts as a Strategic Consultant for Building Corporate Soul, where they drive alignment and accountability within organizations.