Ash Judd

Clothing & Commercial Activation Lead

Ash Judd is currently the Clothing & Commercial Activation Lead at BIG W, contributing to the Clothing Transformation initiative. Prior to this role, Ash served in various strategic positions at McKinsey & Company from 2016 to 2021, including General Manager - Strategy & Transformation and Head Of Strategy and Customer Insights. Ash began a military career as an Infantry Officer in the Australian Army, where notable achievements include a Commendation for Distinguished Service for service in Afghanistan and contributions to leadership education as a guest lecturer. Educational qualifications include an MBA from London Business School, a Master of Arts in Strategy and Security from UNSW, and a Bachelor of Economics (Hons) from the University of Sydney.

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