Robert Handel is a seasoned professional currently serving as the DX & Trade Manager at BIG W, a role initiated in September 2016, after progressing through various positions including Digital Experience Specialist and Website Optimization Specialist. With expertise in enhancing online customer journeys through A/B and multivariate testing, website personalization, and analytics, Robert is adept at leveraging tools such as Google Optimize and Google Analytics. Prior experience includes roles at Masters Home Improvement as an Online Promotions and Merchandising Specialist and a Buying Assistant, as well as a foundational background in customer service and industry-specific knowledge gained at Bunnings Warehouse. Educational qualifications encompass a Bachelor of Commerce in Economics from Macquarie University, complemented by additional studies at the University of Duisburg-Essen and Barker College.
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