Eric Armstrong

Eric Armstrong is a seasoned product manager with extensive experience in developing and executing product roadmaps, particularly for Mobile Apps and Control Panel Experience teams at BigCommerce. With a focus on enhancing usability for over 100,000 sellers, Eric has successfully led cross-functional collaboration, implemented key performance metrics, and developed a self-service onboarding experience. Previously, Eric founded Armstrong Group Fitness, offering virtual workouts, and served as a product manager at General Motors, where significant marketing sites were delivered across global markets. Eric's background also includes software development and group fitness instruction, combined with a Bachelor of Science degree in Informatics from Indiana University Bloomington.