Luisa Severo

Luisa Severo currently serves as the Head of Brand and Communication at Joko, where the focus is on leveraging technology to enhance shopping experiences. In addition, Luisa is an Invited Professor at IED Barcelona, teaching Design Strategy and Management to Graphic Design and Motion Design students, and a Visiting Professor at BIGSEO, offering expertise in branding within the Digital Marketing Master course. Previous roles include Head of Branding & Creative at BLING, Product Manager, and Product Designer UX/UI at BeYou, where project management was emphasized. Luisa's earlier experience encompasses creative leadership as Creative Director at W3haus, Head of Communication at Benefit Now, and Art Director at NOIZE and Bonaparte, working with high-profile clients and developing visual content strategies. Educational qualifications include a Master’s degree in Design Management from IED Barcelona, along with postgraduate studies in Visual Merchandising and a Bachelor's degree in Advertising.