Marcel Ferras

Marcel Ferras is the Regional Sales Manager for Latin America Biometrics at HID, a role they have held since 2025. They are also the CEO of BIGWISE, a technology company serving retail and supermarkets, a position they have held since 2024. Their career included leadership roles such as VP of Latin America Sales at Bematech (2013–2019) and Sales Director Latam Brasil and Mexico at Custom America Inc. (2019–2025). Earlier, they held South America Area Director roles at Giroski Agro (2008–2013) and Area Director Marketing and Operations at Compañía del Trópico (2006–2008), and worked as a Multi Unit Restaurant Manager at McDonald’s Corporation (1992–2005).