Alexander Thrum

Alexander Thrum possesses extensive experience in customer retention and online marketing, currently serving as the Senior Customer Retention Manager at BILD since January 2021. Previously, Alexander held the position of Senior Customer Retention und Online Marketing Manager at SPRING Axel Springer Digital News Media GmbH & Co. KG, where responsibilities included implementing a new email service provider, designing and optimizing CRM campaigns, and enhancing customer lifetime value. Prior experience as an Online Marketing Manager involved similar duties focused on personalized customer journeys. Earlier roles at BILD GmbH & Co. KG included Marketing Manager E-Commerce, concentrating on online and offline marketing campaigns, and organizational tasks at the Bundesministerium für Verkehr, Bau und Stadtentwicklung. Alexander holds a Master of Arts in General Management and a Bachelor of Arts in Business Administration from Hochschule für Technik Stuttgart.