Billy Grace
Robin Friend is a seasoned entrepreneur with extensive experience in founding and leading innovative marketing and technology companies. As Co-Founder and COO of Billy Grace since February 2021, Robin focuses on enhancing the effectiveness of paid advertising through AI and machine learning. Additionally, Robin co-founded CroudX, an international Shopify marketing agency, in April 2020, dedicated to transforming online businesses into recognized brands. Previously, Robin co-founded True Legends IT Professionals, which provided training for business-minded IT professionals, and held the position of co-founder and director at Moongro, a leading data-driven recruitment platform in the Netherlands. Robin also served as director at Business Talent Network prior to its integration into Moongro and held advisory roles. Robin's career began with a co-founding role at MySecondHome, Europe's top aggregator for holiday home listings. Robin holds a Master's degree in Communication Science and Marketing from the University of Amsterdam.
Billy Grace
In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.