Mike Bascom is a strategic marketing executive currently serving as Vice President of Marketing at Bimbo Canada. They possess extensive experience in consumer and customer marketing, sales management, and strategic planning, with a noteworthy track record at Labatt Breweries of Canada, where they held several director-level roles focusing on high-end and craft brands. Mike's education includes an Advanced Marketing degree from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Economics and Geography from Queen's University.
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