Ashish Baid

VP, Data Analytics & Growth at Binance.US

Ashish Baid is currently the VP of Data Analytics & Growth at Binance.US. Prior to this, they were an independent mobile gaming and data science expert/advisor for businesses like Candy Crush and Mayuri Paris. In November 2018, they became the Head of Data for Oh BiBi where they were responsible for building a data team from scratch, providing data support to product and marketing teams, executing the data strategy, and establishing a culture of documenting everything. Ashish was also in charge of Product Data Science & Monetization, Performance Marketing & Growth, and Data Pipeline. Under their leadership, the company saw more than 100% uplift in ARPU and 10+% improvement in retention.

Ashish Baid began their educational career by obtaining a Bachelor of Technology in Textile Technology from the Indian Institute of Technology, Delhi. Ashish then went on to obtain an M.Sc. in Management, Finance, and Management from the ESSEC Business School. Finally, they obtained a Master of Business Administration (MBA) in Finance and Strategy from the Cornell Johnson Graduate School of Management. Ashish also holds certification from DeepLearning.AI in Deep Learning Specialization, Sequence Models, Convolutional Neural Networks, Structuring Machine Learning Projects, Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization, Neural Networks and Deep Learning. In addition, they have certification from Coursera in Practical Machine Learning and Regression Models.

They are on a team with Leah Li - Head of Marketing, Sidney Majalya - Chief Risk Officer, and Carol MacKinlay - Chief People Officer. Ashish Baid reports to Brian Shroder, CEO.

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Timeline

  • VP, Data Analytics & Growth

    Current role

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