Frederica Michell is a seasoned marketing professional with extensive experience in the cryptocurrency and luxury sectors. Currently serving as the Director of Global Marketing at Binance since March 2024, Frederica previously held the position of Head of Global Brand Marketing & Content and Director of Global Brand Marketing at OKX from April 2022 to March 2024, where notable initiatives included the global brand campaign "What is OKX?" Prior to this, Frederica directed marketing and communications at Josh Wood Colour from January 2020 to April 2022. Frederica's earlier career includes significant roles at CHANEL between January 2016 and December 2019, covering regions such as Europe, the Middle East, Russia, and India, as well as the U.S. Frederica also contributed as a Luxury Club Speaker at HEC Paris in 2019.
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