He Yi

He Yi is the co-founder and CMO of Binance. He has over 7 years of experience in product management and marketing operations. Prior to Binance, they were the vice president of Yi Xian Group and oversaw the product management and marketing operations for the company and its subsidiaries. Under their leadership, Yi Zhi Bo became the biggest Chinese live broadcasting platform in 2016. He also led successful online campaigns and user operations that one online campaign reached 2.8 billion views and 21.4 million discussions. In 2014, they co-founded OKCoin, the largest Chinese crypto-to-fiat exchange, and helped the firm to obtain 60% of the Chinese market share.

They are on a team with Richard Teng - Head of MENA, Martin Bruncko - EVP, Europe, and Mark McGinness - Chief Regulatory Liaison Officer. He Yi reports to Changpeng Zhao, CEO.