Ivy Chen

Ivy Chen is a highly experienced marketing professional with a strong focus on digital marketing and product growth. Currently serving as the Product Marketing and Growth Lead at Binance since September 2021, Ivy has successfully led strategic marketing initiatives across various product lifecycle stages, leveraging diverse tools such as content development and community engagement. Prior roles include leading digital marketing efforts at Perfect Corp., where Ivy executed SEM campaigns yielding significant growth in CTR, and at ADATA Technology Co., Ltd., achieving impressive year-over-year growth in social media engagement. Ivy also played a key role in transforming traditional retail operations into a successful e-commerce venture at Club Designer Boutique. Ivy holds a Master’s Degree in Business and Marketing from Newcastle University Business School.