Krista C. has extensive experience in product marketing and global growth strategies within the cryptocurrency and financial technology sectors. Currently serving at Binance as Global Product Marketing for VIP & Institutional clients since September 2025, Krista previously held key roles at Bybit, including Head of Product Marketing for Card & Pay, where leadership of campaigns and high-impact go-to-market strategies for Bybit Hero Products was a focus. Past positions also include Senior Growth Specialist at APX, and various marketing roles at YouTrip, Club Med, WeInvest, and Publicist PR Consultants, showcasing a diverse background in digital marketing and communications. Krista holds a Bachelor of Science in Marketing (Honours) from Singapore University of Social Sciences and has further education from Humboldt-Universität zu Berlin.
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