LE FU

LE FU is currently the Brand Design Lead at Binance, a position they have held since 2022. Prior to this, LE FU served as Design Director at Superunion from 2021 to 2022 and held the role of Creative Group Head at Digital Ninja between 2019 and 2020. They accumulated significant experience as an Art Director at Anomaly from 2016 to 2018 and as a Designer/Senior Designer at AKQA from 2012 to 2016, working with renowned brands including Nike, Beats by Dre, and Adidas. LE FU earned a Master's degree in Web Page, Digital/Multimedia and Information Resources Design from HKU and a Bachelor's degree in Graphic Design from the China Academy of Art.