Melanie Steiner

Melanie Steiner is a seasoned marketing professional currently serving as the Marketing Director for Latam at Binance since November 2023. Prior to this role, Melanie was the Global Marketing Director at Coda Payments from September 2021 to November 2023, where responsibilities included leading marketing teams across multiple regions to enhance consumer experiences through social media and influencer marketing. Earlier experience includes serving as Regional Marketing Manager for Latin America at Mercado Libre, where Melanie developed social media strategies and managed brand partnerships, and as Director of Brand Strategy and Brand Partnerships at adidas, focusing on global strategy projects. Additionally, Melanie held the position of International Communications Director at Carolina Herrera, overseeing PR, communications, and influencer marketing initiatives. Educational background includes a Magister degree in Media & Communications, Business Administration, and Spanish Philology from FAU Erlangen-Nürnberg.