Yitze Lien

Global Design Lead at Binance

Yitze Lien is a seasoned design professional with extensive experience in leading design initiatives across various organizations. As the Global Design Lead at Binance, Yitze Lien spearheads design strategies to enhance user experiences. Previously, Yitze Lien served as Art Director at Lemasquedame and Global Brand Design Lead at Bluehelix, where responsibilities included overseeing creative direction and branding efforts. In addition, Yitze Lien held the position of Design Lead at Huobi Global and worked as a Creative Designer at Toaster, contributing valuable expertise to each role.

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