Sarah Bystrom

Sarah Bystrom is an experienced marketing professional currently serving as Associate Director of Consumer Marketing at Surest since October 2022. Prior to this role, Bystrom held positions at Carrum Health as Sr. Manager of Engagement Marketing, focusing on B2B2C marketing strategies and member engagement, and at Rally Health, where responsibilities included leading member marketing campaigns and managing marketing assets. Additionally, Bystrom's background includes roles at UnitedHealthcare and Optum, where expertise in marketing development, program management, and research analysis was cultivated. Educational credentials include a Bachelor of Arts in Communication Studies, Management, and English from Gustavus Adolphus College.